The evolution of many Asian countries into creative, technologically effective societies is driving the demand for design and excellent consumer and investment goods brands. Made in Germany design competence particularly is sought after in the booming Asian markets. This is just one reason for bayern design to again participate in Inno Design Tech Expo which will be held in Hong Kong from December 5 through 7, 2013 during Business of Design Week Hong Kong (BODW).
Jointly with Bayern International and seven other innovative Bavarian companies, bayern design will accompany a stand at Inno Design Tech Expo that will focus on the highlights of the third Munich Creative Business Week in February 2014 for which bayern design hopes to attract an international audience.
Due to its independent legal system and favorable conditions for the creative sector, Hong Kong is regarded as the gateway to the Chinese market. This is why BODW, which will take place simultaneously with Inno Design Tech Expo, is a key event for design development, branding and innovation in Asia. The issue of design will be broached comprehensively and in addition to its core disciplines of product and communication design and of fashion design will include architecture and interior design as well as design in the game and film industries.