In conversation: Thomas Bade, Managing Director of iF UNIVERSAL DESIGN about the MCBW

Fotograf Hannover1. What can we expect to see at the MCBW 2015?

The visitors will be surprised. At the MCBW 2015, we will present the format “recommended : UNIVERSAL DESIGN” for the first time. We also just presented our new exhibition concept in Shenzhen. The exhibition’s goal is to bring designers into direct dialogue about products and structures – in the form of a competition of ideas and concepts with immediate feedback. We are also cooperating with new partners: the Hochschule Coburg, the Johanneum Graz, the School of Architecture from Aarhus, the second “women buy” conference as well as ampersand from Sweden and design people from Denmark, the Chamber of Crafts Munich and the classic: Zuckerkuchen und Design.

2. What are your expectations from MCBW 2015?

The MCBW is Germany’s design event of the year. We want to make our contribution in order to internationalise the coverage and feedback process. The goal of our participation is to establish and strengthen a bridge between architecture, product design, technology and science.

3. What do you associate with the thematic focus “Metropolitan Ideas”?

It’s the universal design topic of the future! We will present design’s ability to moderate, shape and influence demographic processes in a fast-changing world. During our project with the city of Plattling in 2014, we have already started to pave the way. Here, we work together with bayern design, the Chair for Industrial Design at the TU Munich and the Hans Sauer Foundation. In 2015, we are dedicating ourselves to a new project with new partners: the Coburg College, Aarhus and Graz. We will be cooperating with bayern design again during this project.

4. Are there other design topics of the future?

Yes, there are some very clear topics. The increasing interconnectedness between technologies and the question- to what extent (universal) design can rise to the challenges of the industry 4.0. I see another influence in the increasing densification of big cities and the resulting relevance for design and architecture. And last but not least, the demands for design as a result of societal changes – this includes the social design approach.

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