What makes the MCBW 2016 so special? Patrick Märki, Creative Director of KMS TEAM, told us in an interview.


1. Design is meant to create distinctive product and brand worlds – that’s what you associate with the MCBW 2016’s main theme: Design Connects Visions For Economy. Could you explain this further? If you want to enjoy a high market … Continue reading

Christian Cartsburg, head of BMW Brand Stores and Cooperation, told us what the MCBW 2016 visitors can look forward to.


1. How well can you identify with the MCBW 2016 theme “Design Connects Visions For Economy”? As automobile manufacturers, we can identify very well with this theme. I interpret it like this: design opens up the possibility of visualising very … Continue reading

East and West: USA at the Neues Museum für Kunst und Design in Nuremberg


Would you like to visit a museum again? Now is the perfect time: since 20th November the Neues Museum für Kunst und Design on Klarissenplatz, Nuremberg is hosting the “East and West: USA” exhibition. Every quarter, the cooperation between The … Continue reading

The Munich Fashion Award and the MCBW 2016

Münchner Modepreis

The jury for the Munich Fashion Award, presented by the Bavarian state capital Munich, is complete. The prize will be awarded during the Munich Creative Business Week (MCBW) 2016, Germany’s largest design event for creative professionals and clients. Read on … Continue reading

Today, Thomas Bade, managing director of iF UNIVERSAL DESIGN, explains to us why design is the ideal mediator between technology and everyday life.


1. How do you define good design? Aesthetics and functionality, technology, sustainability and meaningfulness fitting together seamlessly – that’s what I consider to be “good design”. 2. Is design a suitable mediator between technology and everyday life and if so, … Continue reading