In conversation with: BOLD Hotels, MCBW hotel partner

BOLD FFM 1

© BOLD Hotels

1. On July 1st the first BOLD Apartments will open in Frankfurt. Would you like to explain your “Frankfurt concept” to us?

We want our guests to feel like they are at a friend’s place. At the same time, it was important to us that our guests can be completely flexible and independent. Therefore, each of the 91 apartments has a kitchenette where you can prepare your own meals. We have deliberately decided not to include a bar or restaurant in the hotel.

2. Talking about design: What makes the BOLD Hotels’ design special?

The focus lies on the individual décor of each room. The interior design sets aesthetic highlights and creates a comfortable atmosphere for guests, also those who stay for a longer time. The rooms and apartments are designed in “Scandinavian style” and equipped with furniture and accessories by brands such as Kvadrat, HAY and Bloomingville.

3. How do BOLD Hotels differ from other hotels?

BOLD is not only a name, but also its mission. With BOLD Hotels we want to create an alternative hotel experience in the lower price segment. The designs are filled with heart and soul, everything well thought through, functional and carefully arranged.

BOLD FFM 3

© BOLD Hotels

4. Are you planning to open more hotels in future? Where?

In addition to the new BOLD apartments in Frankfurt am Main, we also opened a BOLD Hotel in Munich, Giesing in September 2013.
At the beginning of next year, we will open another hotel in the heart of Munich, close to Theresienwiese.

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