Smart gadgets at their best: fashion of tomorrow – we will design the world of our dreams!


As early as 1985, Michael J. Fox aka Marty McFly in “Back to the Future” did no longer have to tie his own shoelaces – those of us being unable to travel in time, however, had to wait another 30 … Continue reading

Brands today – between courtesy and opposition


A guest post by Boris Kochan on the topic of SMART BRANDS “And Madonna does not sing in Bavarian to please Bavarians,” said Reinhard Springer of Springer & Jacoby around the turn of the millennium as he explained to what … Continue reading