Paper meets display. Lifestyle meets billing minute. Pop-up store meets shop-in-shop. What happens when digital lifestyle meets retail? At PORT #4, on 28th June 2016, a classic service provider will meet an archetype from production and industry. One of them is in the process of converting its entire company into a digital lifestyle provider – the other is discovering end consumers as a new target audience. Both are mixing up things in their respective fields and attracting attention with their passionate approaches … fertile ground for envy and intrigues? No, but all the more so for new perspectives and inspiration!
Christoph Vilanek, CEO Freenet Group »From telecommunication to lifestyle«
Florian Kohler, managing partner of Büttenpapierfabrik GMUND »Selling paper, one sheet at a time«
An evening in the creative industry: specialist from the areas of strategy, marketing, communication, design and sales will let you look over their shoulders and provide insight into their thoughts. They will reveal their secrete recipes for radical change and share their everyday experiences on the difficult road to new customers, they will challenge the status quo and inspire with ‘one more thing’ …
Get inspired, network and enjoy: this event cannot be described as a classic conference. The exclusive Creative Dinner with short lectures as well as panel and table discussions will stir up existing thinking patterns and open our eyes to more diverse solutions. Moreover, the event will provide new impulses for the everyday work of communication and marketing experts.
For those who feel like getting information and inspiration while also enjoying themselves and having conversations: for entrepreneurs, CEOs, marketing and advertising managers from medium-sized companies – and for anyone else who is interested in creative approaches towards cross medial communication forms and innovation thinking within new marketing processes.
More about the presentations and speakers can be found here.
Date and location
Tuesday, 28th June 2016
6 p.m. until 10 p.m. (Aperitif from 5.30 p.m.)
Hall 27, KOCHAN & PARTNER
Hirschgartenallee 27, rear building.
Creative dinner with presentations and discussions
Two keynotes (à 30 minutes)
Three lectures (à approx. 7 to 10 minutes)
Panel and table talks
Menu by Monique Laruelle and her team from ROTIS’SERIE
75 euro per person
55 euro for members of cooperation partners, such as bayern design, tgm or Xing groups
Dinner and wineaccompaniment included