Designers! Leave Your Comfort Zone!

Just like the world is radically changing, design is changing and with it the task of designers. Today, communication is totally fragmented and brands must fundamentally rethink their reason for being. A product without embedded intelligence that’s not connected to an ecosystem is a worthless device. Given this, what is to become of traditional fields like communication design, brand design and product design?


The influence of designers

If designers want to play a more influential role at or for companies in the future, they should focus on design’s true contribution. Design can be used to make entrepreneurial thinking visible and tangible. But this requires designers leave their comfort zone. They must move on to a place where design has more authority and fetches greater appreciation. This typically happens when design fuses with strategic understanding and technological know-how.

In these circumstances, the mindset of a designer allows him or her to grapple with the challenges of the digital age. Connecting sectors and spheres of life, creating useful applications and experiences that make life better and easier. Or finally designing a human machine interface from a human perspective. In combination with technological excellence and strategic thought, a designer becomes a digital designer, user experience designer, interaction designer, service designer, information architect, design manager, data analyst, concept designer, strategist, prototyper, creative technologist or developer (as Scott Savarie put it in his talk at the push conference 2016.) A designer can truly think holistically and multi-dimensionally, linking together elements along the way.




How a designer thinks

But why are designers capable of all this? First, designers can come up with new ideas on blank sheet of paper. Add in strategic thinking and technological know-how, they can create products and services for companies that, in the midst of the digital transformation, are challenged to reinvent themselves. Second, designers can visualize these concepts, making entrepreneurial thinking visible to all. Both internally in corporate structures and decision making hierarchies and externally to investors, partners and the general public. Especially highly abstract concepts and things that have yet to exist become, in the hands of designers, conceivable and concrete. Doing so requires prototyping and a can-do attitude during the design process. And ‘doing’ has long been closely associated with the designer métier. Whether sketching on paper, building dummies and models, or programming prototypes with quick new tools like Framer or Sketch High-Fidelity.



Strategy, technological innovation and prototypes you can touch

Innovative thinking, technological know-how and strategic competencies are in high demand in the rapidly-growing sector of user experience design. Curious minds will enjoy our MCBW exhibition and event entitled “Top Secret – Inside Automotive UX”, which takes place on Friday March 10, 2017 at 7 pm. Here, a variety of topics are highlighted using real prototypes that you can touch and test. Look forward to 3D displays, e-skateboards, a magic mirror and beer served by a bot.

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About icon incar and iconmobile

icon incar is a highly-specialized design consultancy for automotive user experience, connectivity concepts, mobility ecosystems, and research and development. Part of the iconmobile group, a consulting agency for design, technology and innovation, icon incar operates internationally, employing a 70-person team at offices in Munich, Ingolstadt, Berlin, Detroit and Santa Monica.


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