MCBW and IHM – smart design highlights rooted in craftsmanship

There is literally no getting around it: at the entrance of this year’s international crafts fair IHM, the exhibition “DESIGN PERFORMANCE I 2017 – The Exhibition of Material. Craftsmanship. Processes.” greets visitors of both fair and MCBW. In cooperation with the association of fairs for craftsmanship (GHM), bayern design once again curated a choice selection of outstanding exhibits representing smart products from both design and craftsmanship. Staged on a large scale, the objects of the fields of sport, lifestyle and interior design make for striking showstoppers and offer insight into the innovative potential resulting from combining professional design and artful craftsmanship. Traditional materials, digital sketches and artisanal workmanship are being used in innovative ways to create clear statements. This meeting of passion for design and masterful craftsmanship leads to exceptional products and visitors are invited to look over the shoulders of their creators hard at work. One such example is Ozon Cyclery, who will build bicycle frames from bamboo live and on site. And if you are interested in learning more about the combination of different disciplines, visit the “Craftsmanship on stage” (“Handwerk on Stage”) section of the fair in hall B1. Partners of MCBW and others will offer insights into their operations as well as exclusive talks on their newly developed products.

The exhibition is on display at the western gate of the fair grounds during IHM opening hours: from March 8 to 14, 2017, Mon‑Sun 9.30 am to 6 pm.

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