MCBW Forum: Creative Teatime “Smart People”

– Throwback MCBW 2017 –

Creative Teatime – lecture on smart people

Being smart is essential for being successful in today’s business landscape. Companies need the best talents to survive in competition, as smart people are able to keep track in a highly complex world and drive innovation. But no matter how smart people are, they need the right spatial and technical tools which foster their capabilities by making life easier instead of more complicated. Jens Pohl, Head of Design of tado°, Carsten Humm CTO of medialesson, and Steelcase design and research experts Melanie Redman, Vanja Misic, and Jessie Storey talked about these ‘Smart People’ and how user centric design can help to unlock their full potential.

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