– Throwback MCBW 2017 – How does branding succeed in digital transformation? Jointly with Audi, KMS TEAM, BLACKSPACE and STRICHPUNKT demonstrated the co-creation process they used to develop an integrated visual identity with creative freedom.
Digitalisation changes the world around us. The internet of things and the automation of many processes shape our every-day life. New terminal equipment and applications are created and do our work for us. Digitalisation also changes our approach to brand … Continue reading